“Brenton Tarrant is a f*cking hero” wrote another, as they watched it unfold live, sharing screenshots.

“Best of luck Brenton Tarrant,” wrote one. Various contributors to the extremely disturbing chat thread then cheered the writer on, with some posting Nazi symbols. I will carry out and attack against the invaders, and will even live stream the attack via facebook.”

In addition, a person who appeared to be the same gunman also posted a link to the live video and manifesto in a chat thread called 8chan, which is described by The New York Times as “an online forum known for extremist right-wing discussion.” The user wrote, “Well lads, it’s time to stop sh*tposting and time to make a real life effort post. New Zealand's state-owned Lotto told Reuters it had already pulled advertising from social media because 'the tone didn't feel right in the aftermath of these events.' Burger King, ASB Bank and the telecommunications company Spark are also considering ending their ads, according to the New Zealand Herald.Facebook Live screenshotsBrenton Tarrant video screenshots

Man who chased New Zealand mosque shooter is being hailed as a hero.

'We challenge Facebook and other platform owners to immediately take steps to effectively moderate hate content before another tragedy can be streamed online.' 'ANZA and the Comms Council encourage all advertisers to recognize they have choice where their advertising dollars are spent,' the joint statement said. Facebook is one of several social media platforms scrambling to crack down on uploads of the video, which remained online for hours after the massacre. The Association of New Zealand Advertisers and the Commercial Communications Council put out a joint statement Monday asking businesses to think twice about giving Facebook more ad dollars. Some Kiwi companies have already said they might end ads on Facebook. Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his massacre at a mosque in Christchurch. Facebook struggles to police content on its platform 07:02

Christchurch livestream shooting video